"Monday Moods" is a weekly post that furthers the mission of COOL AND THOUGHTFUL in three ways. First, these posts challenge the cultural associations of fashion photographs by placing "rebellious" imagery in context of generosity and empathy. We therefore start to reappropriate certain fashion aesthetics, challenging a viewer's automatic response to -- and then expanding their associations with -- these images. Second, Monday Moods is an example of how COOL AND THOUGHTFUL uses aesthetics as a strategy for shifting social values: compelling aesthetics can engage a wide audience in a call for a more empathetic worldview. Finally, the concepts paired with the images in a Monday Moods post promote the behavior and thinking that defines what it means to practice "cool" as generosity instead of rebellion.