Sustainability cannot exist in a isolation - it must to be in conversation with people's baseline knowledge and with the palette of the fashion consumer, and Rêve En Vert is helping to lead this dialogue.
Aesthetics speak loudly, and when used intentionally, they become a powerful medium of social change. When it comes to shifting the systems of fashion production and consumption, aesthetics are paramount: we are in an era where sustainable fashion is different from simply fashion. We are striving for a time where sustainable is no longer a qualifier - it is just how fashion is. Between now and then however, one of the challenges is to demonstrate that sustainability and a high fashion aesthetic are not mutually exclusive.
In addition to sourcing and providing beautiful and just garments, Rêve En Vert doubles as a thought-leader through their Editorial section. Here, Rêve shares stories of studio visits, introduces us to Rêve-approved It Girls (read: Cool And Thoughtful girls who are also mega chic), and helps unpack the basics of "sustainability" when it comes to fashion.